Back in October 2002, a little alternative video store opened on Centre Street in Jamaica Plain called The Video Underground. While locations, ownership, and offerings have changed over the last 20 years, we still think of The VU as carrying the torch of the independent video store that was taken up two decades ago. And what does a local business do to commemorate 20 years of operation? You run a month long promotion, of course. So from now until the end of October, we’re offering a 20% discount on all gift card purchases. Buy a $20 card for $16, a $100 card for $80, or whatever amount you’d prefer with a 20% face value discount. Gift cards can be purchased online using a promotion code ( VUTURNS20 ) or in-person at the shop. These gift cards can be used on anything we serve and sell in the store (including screening room rentals), never expire, and can be purchased for yourself or given as a gift. Please let us know if you have any questions and help us celebrate the occasion with some extra savings at The VU.